Banner Events & Analytics

The banner script automatically tracks key user interactions and sends them to the GoPayLocal analytics pipeline.

Event Types

Event	Triggered When	Data Sent
impression	Banner is rendered and visible	Country, discount, campaign ID
click	User clicks the CTA button	Country, discount, campaign ID
copy	Coupon code is successfully copied to clipboard	Country, discount, code, campaign ID
dismiss	User clicks the close button	Country, campaign ID

How Events Are Sent

Events are sent using navigator.sendBeacon(). This has several advantages over fetch() or XMLHttpRequest:

• Non-blocking — Does not delay page navigation or unload
• Reliable — Guaranteed to complete even if the user navigates away
• Lightweight — Minimal overhead, no response handling needed
• Fire-and-forget — No callbacks, no error handling needed

// Internally, the banner script does something like:
navigator.sendBeacon(
  'https://api.gopaylocal.com/v1/events',
  JSON.stringify({
    type: 'impression',
    campaignId: 'camp_xxx',
    country: 'IN',
    discount: 30,
    timestamp: Date.now(),
  })
);

Session Caching

To avoid duplicate events and reduce API calls, the banner script uses sessionStorage with a 5-minute TTL:

• The PPP response (country, discount, code, etc.) is cached per API key
• Subsequent page loads within the same session reuse the cached data
• A new API call is made only when the cache expires or the session ends
• Impression events are de-duplicated per session

// Cache key format
sessionStorage.getItem('gpl_banner_gpl_pk_live_abc123');
// Returns: { data: {...}, timestamp: 1234567890 }

Note

The 5-minute TTL balances freshness (catching campaign changes) with performance (minimizing API calls). Most visitors complete their session within 5 minutes of a pricing page view.

Analytics Dashboard

View all event data in the Analytics dashboard:

• Impressions — How many visitors saw the PPP banner
• Clicks — How many clicked the CTA
• Copies — How many successfully copied the code
• Dismissals — How many closed the banner without copying

Data can be filtered by:

• Date range
• Country
• Campaign
• Product

Conversion Tracking

GoPayLocal tracks conversions (coupon redemptions) through your connected payment integration. When a coupon code created by GoPayLocal is redeemed, the event is matched back to the original impression.

This lets you see the full funnel:

Impressions → Clicks → Copies → Redemptions

Tip

On Pro and Business plans, you can export analytics data as CSV for analysis in external tools.

Privacy

• No cookies are set by the banner script
• sessionStorage is used for caching (cleared when the tab closes)
• No personal data is collected — only country code and interaction events
• IP addresses are used for geolocation but not stored
• All data is processed on Cloudflare’s edge network

The banner script is fully compatible with GDPR, CCPA, and other privacy regulations. No consent banner is required for the GoPayLocal script because it does not track users across sites or store personal data.