Campaigns

A campaign links a product to a set of discount rules. It defines how discounts are calculated, delivered, and displayed.

Campaign Settings

Pricing Mode

Choose how discounts are calculated:

Mode	Description	Best For
Group	Countries in the same tier get the same discount	Most use cases
PPP Factor	Discounts based on each country’s PPP factor	Precise pricing
Custom	Set exact percentages per country	Full control

See Pricing Modes guide for detailed comparison.

Discount Delivery

Mode	Description
Banner + Coupon	Show a banner with a coupon code. Visitor copies and applies at checkout.
Auto-Apply	Discount is applied automatically at checkout. No coupon code needed. Requires a connected integration.

Max Discount

Set a cap on the maximum discount percentage. Even if a country’s PPP factor suggests a 70% discount, the max discount caps it.

Example: Max discount = 50%
Nigeria PPP suggests 65% → capped at 50%

Coupon Prefix

The prefix for auto-generated coupon codes. Default: PPP.

Prefix: PPP → PPP-INDIA-30, PPP-BRAZIL-25
Prefix: PARITY → PARITY-INDIA-30, PARITY-BRAZIL-25

Allowed Domains

Restrict which domains can use this campaign’s banner. If left empty, the campaign works on any domain.

Example:
  - yourapp.com
  - www.yourapp.com
  - pricing.yourapp.com

Tip

Always set allowed domains in production to prevent others from using your API key on their site.

Charm Pricing

Enable and configure charm pricing for the campaign:

Setting	Description
Enabled	Turn charm pricing on/off
Strategy	Rounding strategy per currency (see Charm Pricing guide)

Banner Configuration

Customize the banner appearance:

Setting	Description
Position	top, bottom, bottom-left, bottom-right
Background color	Banner background
Text color	Message text color
CTA button color	Copy-code button background
CTA text color	Copy-code button text
CTA text	Button label (default: “Copy Code”)
Message template	Message with {{placeholders}}
Show flag	Display country flag emoji
Show close button	Allow dismissal

See Banner Customization for details.

Campaign Lifecycle

1. Draft — Campaign is created but not active
2. Active — Campaign is serving discounts
3. Paused — Campaign exists but is not serving (useful for seasonal promotions)

Note

When a campaign transitions to Active and has a connected payment provider, GoPayLocal automatically generates discount codes in the provider for every country in your parity groups. The discount percentage for each country is determined by your pricing mode (Group, PPP Factor, or Custom). You can verify the codes in your provider’s dashboard.

Multiple Campaigns

A product can have multiple campaigns. Common patterns:

• Separate campaigns for monthly/annual — Different max discounts for each
• A/B testing campaigns — Test different discount levels
• Seasonal campaigns — Holiday-specific messaging and discounts

Note

Only one campaign per product can be active at a time for the same domain. If multiple campaigns target the same domain, the most recently activated one takes precedence.

Campaign Analytics

Each campaign tracks:

• Impressions — Banner views
• Clicks — CTA clicks
• Copies — Successful code copies
• Redemptions — Code usage at checkout (via webhooks)

See Analytics for more details.