Pricing Modes

GoPayLocal supports three pricing modes that control how discounts are calculated for each country. Choose the mode that best fits your pricing strategy.

Group Pricing (Default)

Countries are grouped into parity tiers, and all countries in the same tier get the same flat discount percentage.

How It Works

1. You define tiers (default: 5 tiers from 0% to 60%)
2. Each country is assigned to a tier
3. Every country in Tier 3 gets the exact same discount (e.g., 30%)

Example

Tier	Discount	Countries
Tier 1	0%	US, UK, Canada, Germany
Tier 2	15%	Spain, South Korea, Italy
Tier 3	30%	Brazil, Mexico, Thailand
Tier 4	45%	India, Indonesia, Vietnam
Tier 5	60%	Nigeria, Pakistan, Bangladesh

For a $99 product:

Visitor From	Tier	Discount	Final Price
United States	1	0%	$99
Spain	2	15%	$84.15
Brazil	3	30%	$69.30
India	4	45%	$54.45
Nigeria	5	60%	$39.60

When to Use

• Starting out and want simplicity
• Don’t need precise per-country pricing
• Want predictable, easy-to-understand discounts
• Most common use case for indie developers

Tip

Group pricing is the best starting point. You can always switch to PPP Factor or Custom pricing later based on your analytics data.

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PPP Factor Pricing

Discounts are calculated dynamically from each country’s actual PPP conversion factor sourced from World Bank data.

How It Works

1. Each country has a PPP factor (ratio of local prices to US prices)
2. The discount is calculated as: discount = (1 - pppFactor) * 100
3. The max discount setting caps the result

Example

Country	PPP Factor	Calculated Discount	With Max 60%
United States	1.00	0%	0%
United Kingdom	0.82	18%	18%
South Korea	0.75	25%	25%
Brazil	0.42	58%	58%
India	0.28	72%	60% (capped)
Nigeria	0.18	82%	60% (capped)

For a $99 product:

Visitor From	PPP Factor	Discount	Final Price
United Kingdom	0.82	18%	$81.18
South Korea	0.75	25%	$74.25
Brazil	0.42	58%	$41.58
India	0.28	60% (capped)	$39.60

When to Use

• Want precise, data-driven pricing
• Comfortable with more varied discount levels
• Want the most “fair” pricing based on economic data
• Have enough traffic to analyze per-country conversions

Caution

Always set a max discount when using PPP Factor mode. Without a cap, some countries could get discounts over 80%, which may not be sustainable for your business.

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Custom Pricing

Set exact discount percentages per country. Full manual control over every country’s pricing.

How It Works

1. You specify a discount percentage for each country
2. Countries without an explicit discount get 0%
3. No automatic calculations — every value is manually set

Example

{
  "US": 0,
  "GB": 10,
  "DE": 10,
  "ES": 20,
  "BR": 35,
  "MX": 35,
  "IN": 50,
  "ID": 50,
  "NG": 55,
  "PK": 55
}

When to Use

• Have specific business requirements per country
• Want to test specific discount levels
• Have data from A/B testing that suggests optimal per-country discounts
• Need to match a competitor’s pricing in specific markets

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Comparison

Feature	Group	PPP Factor	Custom
Setup complexity	Low	Low	High
Granularity	Per-tier	Per-country	Per-country
Based on data	Your tiers	World Bank PPP	Your data
Maintenance	Low	Low	High
Best for	Getting started	Data-driven pricing	Advanced optimization
Countries covered	All (via tiers)	All (auto-calculated)	Only specified countries

Switching Modes

You can switch between pricing modes at any time in your campaign settings. When you switch:

1. The new mode takes effect immediately
2. Connected integrations re-create discount codes
3. Existing coupon codes from the old mode may still work until they expire
4. Analytics continue tracking with the new discount values

Note

When switching modes, there may be a brief period (up to 5 minutes) where visitors see the old discount values due to caching.