Analytics
Viewing and understanding PPP discount analytics in the GoPayLocal dashboard.
GoPayLocal tracks the full discount funnel — from banner impression to coupon redemption — powered by Cloudflare’s Workers Analytics Engine.
Dashboard Overview
Section titled “Dashboard Overview”The analytics dashboard shows four key metrics:
| Metric | Description |
|---|---|
| Impressions | Number of visitors who saw the PPP banner |
| Clicks | Number of visitors who clicked the CTA button |
| Copies | Number of visitors who successfully copied the coupon code |
| Redemptions | Number of coupon codes used at checkout |
The conversion funnel:
Impressions → Clicks → Copies → Redemptions 10,000 3,200 2,800 420 100% 32% 28% 4.2%Filters
Section titled “Filters”Filter analytics by:
| Filter | Options |
|---|---|
| Date range | Today, 7 days, 30 days, 90 days, custom range |
| Country | Filter by specific country or region |
| Campaign | Filter by specific campaign |
| Product | Filter by specific product |
By Country
Section titled “By Country”View analytics broken down by country to see which markets are responding best to PPP discounts:
| Country | Impressions | Copies | Redemptions | Rate |
|---|---|---|---|---|
| India | 3,200 | 890 | 134 | 4.2% |
| Brazil | 1,800 | 420 | 63 | 3.5% |
| Nigeria | 900 | 310 | 52 | 5.8% |
| Turkey | 650 | 180 | 27 | 4.2% |
By Campaign
Section titled “By Campaign”Compare performance across campaigns to identify the best discount strategies:
| Campaign | Mode | Impressions | Redemptions | Rate |
|---|---|---|---|---|
| Pro Monthly | Group (5-tier) | 8,200 | 312 | 3.8% |
| Pro Annual | PPP Factor | 4,100 | 198 | 4.8% |
Data Retention
Section titled “Data Retention”| Plan | Retention | Export |
|---|---|---|
| Free | 7 days | No |
| Pro ($19/mo) | 90 days | CSV export |
| Business ($49/mo) | 365 days | CSV export |
| Scale ($99/mo) | 365 days | CSV export |
| Enterprise (Custom) | 365 days | CSV export |
CSV Export
Section titled “CSV Export”On Pro and Business plans, export analytics data as CSV:
- Set your desired filters (date range, country, campaign)
- Click Export CSV
- The file downloads with columns: date, country, campaign, impressions, clicks, copies, redemptions
Real-Time Data
Section titled “Real-Time Data”Analytics data is available in near real-time (within seconds of events occurring), powered by Cloudflare’s Workers Analytics Engine. There is no batch processing delay.
Privacy
Section titled “Privacy”Analytics track aggregate events, not individual users:
- No personal data is stored
- No cookies are used
- IP addresses are used for geolocation but not stored
- Country-level granularity only (no city or region data)